In this blog post I will discuss a very interesting and important concept in network marketing business or in any other business, called THE NUMBERS GAME.

Yes, this is so true. Network Marketing is a numbers game. And this is a concept that you need to understand.

Very simply, NUMBERS are the language of business. The more number of people who see your offer or business opportunity, the more chance you will find one or more ideal prospects who will take interest and get involved with your offer.

“The Numbers Game” is a very essential and very common concept in any business, and it applies even more to a network marketing business, because in network marketing you are building a network of people in your downline.

Therefore if you are looking for ideal prospects for your business or for your MLM company, keep in mind that it is really a numbers game.

The 4 Aces In A Deck Of Cards

In a deck of 52 cards, there is 4 Aces.

Now if you are trying to locate all the 4 Aces, you may have to go through all the 52 cards.

The first Ace may come out at the first attempt, or it may come out in any other attempt, for example, in the 5th attempt or in the 12th attempt, or even in the 49th attempt (yes, this is a rare case where you get all the 4 Aces in your 49th, 50th, 51th and 52nd attempt).

The bottom line is this, you may have to go through all the 52 cards, until you find all the 4 Aces.

But what you surely know is that the 4 Aces are there within the 52 cards.

So the more cards you go through the more chance you will find one or all of the 4 Aces.

Suppose you stop only after your 16th attempt, and until the 16th attempt, you have found only one Ace. But the second Ace might just be there at the 21st place.

So if you could have taken 5 more attempts you were able to locate the second Ace.

I hope you get the concept.

You have to keep looking for your Aces until you find all of them.

It is really a numbers game.

Similarly, there are people who will be suitable for the business or product that you are promoting. And they are out there. But you have to keep looking for them until you find them.

Difference Betweeen Promoting Your Network Marketing Company And Selling A Product

When you are selling a product, you are looking for customers who will use the product. In this case also it is a numbers game.

However note that when you are promoting your network marketing company you are looking for people who would be willing to be business owners or distributors of the company.

This will definitely require much more commitment from the part of your prospect, than just being a customer who will simply use the product.

Hence in case of network marketing the ratio is likely to become even lower, which means you may have to go through a lot MORE people to find a few people who will be interested in building the business.

So it is quite clear that to be successful in MLM or network marketing industry, you have to WORK THE NUMBERS even more.

The Key to Duplication

In a previous blog post, I have already discussed that if you are with a network marketing company, then DUPLICATION should be the primary thing you should focus on.

Now one thing that is quite obvious is that the more people you recruit, the greater the chance that more duplication will happen in your downline organization.

Suppose you recruit only 5 people into your company, then what is the chance that duplication will happen in your downline?

Not much.

However if you recruit 50 people, the chance of duplication increases a bit more. And if you recruit 500 people the possibility improves even more.

Yes how you are communicating and building relationship with your downline is important, but you must realize that the more people you go through, the more chance you will find a few people who will duplicate you and grow their own downline.

And the good news is that you don’t need a lot of people in your downline to duplicate you.

Even if only a few people start to duplicate you, your downline will grow into many active people over time.

You Will Have All Kinds of People

Note that, as you keep promoting your network marketing or MLM business opportunity, you will have all kinds of people in your downline.

Some people will join and then never return.

Some people will stay active for a few months and then leave.

Some people will only be customers and they will use the products.

Some people will be serious enough to build this business for the long term.

And you need to go through all of them because by doing that you will find the right people.

Because no matter what you do to help people, most people will do nothing or do very little with the business, and then quit.

Also by going through more and more people, you don’t have to depend on the individual performance of any particular person.

Be An Accountant and Keep Track of Your Effort

Network marketing is really about how many people you are showing your business everyday.

The biggest mistake people make inside the network marketing industry is that they don’t show their business to enough people.

Every waking moment is an opportunity for you to present your business to more people.

You can not presume in advance what will be the result, but you can control your own activity.

This means you can control how many people you show your business everyday or every week.

I suggest you to be an accountant and keep track of how many people you are showing your business each week.

You can write on a paper, how many people you are showing your business every day or every week.

Tracking your Numbers this way will allow you to improve your results. If you are a little behind, you can always tell yourself how much more you need to do.

Many people in this business falsely assume that they are actually doing this business, but actually they are doing nothing.

Then they come to their own conclusion complaining that network marketing does not work for them.

In reality, they didn’t work for their network marketing business, and that is why it does not work for them. Simple as that!

Therefore.. start doing it today… start tracking your efforts. And never stop.

By tracking this way you can then increase the number of people whom you are showing your business presentation. For example, if you are showing to 50 people this week, target to show to 75 people the next week.

By simply increasing the number of people you are showing you offer in a certain timeframe, you can make the process faster and get quicker result.

Conclusion

To succeed in your MLM business, you need to get a few RIGHT people in your downline, who will be serious to build the business.

And even if you have got some right people in your downline, you cannot be complacent, because they can leave your business anytime, due to their own reasons.

This means, you must CONTINUALLY look for new people and regularly sift and sort through them (based on their involvement level).