You may have heard it many times, THE FORTUNE IS IN THE FOLLOW UP.

Yes, this is so true.

When it comes to running a business or making sales of your products, continual follow up with your prospects is so important. You have to STAY IN TOUCH with your prospects, regardless of whether they join your program or buy your product right away or not.

So, no matter whether you are running a network marketing business or any other business, it is vital that you stay in constant touch with your prospects by continually following up with them.

So, Why Should You Continually Follow Up With Your Prospects?

There are a few reasons for this :-

(1) First, the current time may not be the right time for your prospects to join your program or buy your product, but if you stay in touch with them continually, you and your communication will still remain at the forefront of their mind. And later when the right time comes for them, may be after a couple months or even more times later, you will be the first person whose recommendation they will accept.

So don’t prejudge anyone. You never know when the right time comes for a particular person to accept your offer.

Remember that a “no” now, does not mean a “no” forever. The situation may change anytime.

(2) People need repeated exposures. It has been proven again and again that most people will not buy something, or join a program, after only one exposure to your offer. They will only do that after repeated exposures to that offer. Even to have them to look at your offer seriously, you need to give them at least five to ten exposures to your offer.

When you have the ability to continually follow up with them you can find different ways to expose your offer to them.

(3) You can drip feed them so that they don’t feel overwhelmed.

Simply giving your prospects too much information about your offer during the first presentation just does not work. This makes them overwhelmed. And when people are overwhelmed with information they become confused. And a confused mind tends to say no.

But when you have the ability to continually follow up with them at different time intervals, you can drip feed them about your offer or related information in your different messages.

This way they will not feel overwhelmed as they will get the time to take your information gradually, as they become more educated about your offer and its benefits.

(4) you can promote other related offers in the backend. This is one of the great benefits of having a system in place that allow you to follow up with your prospects.

Anytime, you can come up with another offer that your prospects will find very useful. So, you can just recommend that offer in a follow up message to your prospects. This will create additional income for you.

Since your prospects are already receiving your follow up messages, they are already familiar with you. Therefore it is more likely that some of them will accept whenever you recommend them any other offer.

(5) When you are continually following up with your prospects, you are showing them that you are consistent, you have belief in your business and products, and you are going to stay in your business for the long term.

This creates trust, and they are more likely to accept your offer. Your prospects need to see that you are stable, persistent, and you are not jumping from one business to another.

(6) When you are able to continually follow up with your prospects, you can decide what message to send them and when to send that message.

This gives you so much power because YOU HAVE TO TOTAL CONTROL on the content you send to them.

You can send them messages based on their needs and wants so they can relate to that, which makes them more likely to purchase your product or join your program.

(7) People are busy with their personal lives and other commitments. Further they are continually receiving many other offers from many other businesses.

This is why those businesses that are continually following up with them, will remain at the top of their mind.

So it is quite clear that if you are not following up with people consistently, you are leaving money on the table.

Autoresponder – An Important Follow Up Tool For Online Marketers

An autoresponder is a primary tool for ALL online marketers that makes the follow-up process so much easier to do.

In online marketing today, you must have an autoresponder.

An autoresponder helps you schedule your followups in specific time intervals, and automate your follow ups for your prospects.

Leadsleap has an affordable autoresponder with their Pro Upgrade. You can use their autoresponder with the broadcast feature with a free Leadsleap account, however, to load your follow-up messages into the autoresponder, you need to have an upgraded Leadsleap account. Upgrading is a quite sensible thing to do because Leadsleap offers so many great marketing tools to online marketers. The upgrade cost is 27 dollars per month, however, you can take the OTO (one-time offer) while joining Leadsleap, for just around 20 dollars per month.

Further Leadsleap can create 4 great ways to increase your income (commissions) and grow your leads network.

Check out Leadsleap HERE.

I also suggest you to download this ebook (no opt-ins required), to understand how Leadsleap can grow your lead network virally with passage of time.

How to Follow Up With Your Network Marketing Leads?

If you are promoting a network marketing company that you have joined, there are different approaches you can take to follow up with your network marketing leads.

For offline marketing, this might be inviting people to weekly meetings/presentations, meeting them face to face, having conversations through phone calls, conducing events and parties etc.

For onine marketing, the follow up process becomes a whole lot easier with the help of an autoresponder (as stated before).

With the help of an autoresponder, you can follow up with your network marketing leads just like any other online business or product you promote.

Teach them about your business or product and send them related information gradually.

When you get your network marketing leads, during the first 30 to 90 days they are more motivated to learn more about your network marketing company or business.

So, you need to stay in touch with them more frequently during this time.

Device a strategy on how you are going to follow up with your network marketing leads, so that a few of them become interested in joining your network marketing company and purchase its products.

Remember that MOST people are NOT going to sign up with your company after only one exposure or after only one follow up message.

You need to follow up with them continually for some time, before they come to a decision. It may take more than 30 days.

The MLM Follow Up Process like an art. You want to present yourself as a successful, respectful and confident entrepreneur. You want to show them that you have belief in your company and its products.

You don’t care if says no. If a majority of them are not interested, let them know it’s okay, because you neither want to waste their time nor yours.

If some of them are interested in joining your company, be the leader and keep working with them.

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